Raising Voices

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CUSP originated in 2016, when Raising Voices and Salamander Trust began informal conversations about challenges and opportunities in their own methodologies (SASA! and Stepping Stones, respectively) being taken to scale.

We organized CUSP, a community of practice, to draw on a broader collective of experiences on social norms change interventions to prevent violence against women and girls and improve sexual and reproductive health and rights.

The five additional organizations in CUSP represent a wealth of combined experience and include the Center for Domestic Violence Prevention (CEDOVIP), Intervention with Microfinance for AIDS and Gender Equity (IMAGE), the Center on Gender Equity and Health – UC San Diego, Oxfam, and Tostan.

Each member of CUSP has developed a unique methodology designed to promote social norms change. Although the methodologies range from group-based initiatives to community mobilization to mass media campaigns, they are drawn together by a commitment to key principles, aspirations and values.

CUSP represents a unique perspective of evidence-based methodologies from organizations that have worked both autonomously and with a variety of partners to implement, adapt and/or scale up interventions. Based on the growing demand for social norms change programming from donors, CUSP members reflect critically on what it takes to adapt and scale their methodologies effectively and ethically.

Interested in learning more about CUSP or sharing your experiences about scaling up violence against women prevention programming? Contact us at info@raisingvoices.org.

Learn More About CUSP Ideas

Think Piece:

Enhancing Social Norms Programs: An Invitation to Rethink “Scaling Up” From a Feminist Perspective (December 2021)

Blog Posts:

Enhancing Social Norms Programs: An Invitation to Rethink “Scaling Up” from a Feminist Perspective” (March 2022 on SVRI’s blog)

Building Momentum for Scaling-Up Prevention of Gender-Based Violence: The Importance of Norm Change Initiatives at Community Level” (May 2020 on the ALIGN Platform)

The Politics and Possibilities of Scale,” (June 2019 on Sexual and Reproductive Health Matters’ blog)


Feminist Scale Infographic Brief (March 2022)

Feminist Scale Supports Movements (December 2021)

Journal Articles:

On the CUSP: The Politics and Prospects of Scaling Social Norms Change Programming,” (Sexual and Reproductive Health Matters, May 2019)


Prevención de la Violencia Contra Mujeres y Niñas en América Latina y el Caribe [Prevention of Violence Against Women and Girls in Latin America and the Caribbean] (June 2019, Lima, Peru)

Wilton Park Conference on Building a Shared Agenda on Prevention of Violence Against Women and Girls (May 2019, Steyning, United Kingdom)

International Social and Behavior Change Communication Summit (April 2018, Bali, Indonesia)

Sexual Violence Research Initiative (SVRI) Forum (September 2017, Rio de Janeiro, Brazil)