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Raising Voices first published the SASA! Activist Kit in 2008, providing a new tool in the nascent field of violence against women prevention that translated theory to practice by combining behavior change, communications and feminist theory into a methodology. Witnessing the challenges—and in some cases, backlash—in using “gender” and “rights” in programming, SASA! reframed violence prevention by using the language of power.
The provocative content—coupled with interactive, tested and ready-to-use materials—supports activist organizations in cultivating strong, meaningful relationships within their communities as they work together to change the norms that perpetuate violence against women.
Over the years, SASA! has been adapted and implemented in at least 30 countries by more than 75 organizations around the world. In 2012, the SASA! Study demonstrated that SASA! could help create community-level change, realizing its vision of safer communities for women by decreasing women’s risk of experiencing physical violence from their male partners by 52 percent.
Raising Voices has continued to evolve and adapt the SASA! approach in response to the unique needs of communities and to the growing field of violence prevention with SASA! Faith and SASA! Together.
SASA! means “now” in Kiswahili and is an acronym for approach’s four phases: Start, Awareness, Support and Action. While SASA! has evolved over time, there are core components that remain consistent, supporting organizations and communities to explore concepts of power, violence and safety. Core components are:
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