Raising Voices

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SASA! is an evidence-based community mobilization approach to prevent violence against women. Developed with a combination of theory, practice and relentless optimism, SASA! encourages communities around the world to personally and collectively use our power to create safe, violence-free communities for women.

Raising Voices first published the SASA! Activist Kit in 2008, providing a new tool in the nascent field of violence against women prevention that translated theory to practice by combining behavior change, communications and feminist theory into a methodology. Witnessing the challenges—and in some cases, backlash—in using “gender” and “rights” in programming, SASA! reframed violence prevention by using the language of power.

The provocative content—coupled with interactive, tested and ready-to-use materials—supports activist organizations in cultivating strong, meaningful relationships within their communities as they work together to change the norms that perpetuate violence against women.

Over the years, SASA! has been adapted and implemented in at least 30 countries by more than 75 organizations around the world. In 2012, the SASA! Study demonstrated that SASA! could help create community-level change, realizing its vision of safer communities for women by decreasing women’s risk of experiencing physical violence from their male partners by 52 percent.

Raising Voices has continued to evolve and adapt the SASA! approach in response to the unique needs of communities and to the growing field of violence prevention with SASA! Faith and SASA! Together.

SASA! Preventing Violence Around the World

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SASA! Basics

SASA! means “now” in Kiswahili and is an acronym for approach’s four phases: Start, Awareness, Support and Action. While SASA! has evolved over time, there are core components that remain consistent, supporting organizations and communities to explore concepts of power, violence and safety. Core components are:

A Gender-Power Analysis

A Phased-In Approach

Holistic Community Engagement

Benefits-Based Activism

The Evolution of SASA!

Raising Voices is committed to rigorously learning and strengthening SASA! There are three main SASA! publications.

Featured Series
SASA! Together

Published in 2020, SASA! Together draws on a decade of learning, implementing and studying SASA! and other work in the violence prevention field for the latest community mobilization programming.

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SASA! Faith

Published in 2016 with Trócaire, SASA! Faith is designed to support religious institutions, primarily Muslim and Christian, to prevent violence against women within faith-based communities.

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sasa faith
sasa activist kit
SASA! Activist Kit

Published in 2008, the “original” SASA! was rigorously tested with a randomized controlled trial and widely used until 2020.

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FAQs all about SASA!

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Is SASA! a curriculum?
Can I use SASA!?
How long does it take to implement?
Does Raising Voices provide technical assistance?

SASA! is a community mobilization approach, not a curriculum. It uses multiple strategies and a variety of activities to work across the ecological model—or what we like to call the “circles of influence”—to engage individuals, couples and families; community leaders; and the groups and the institutions we all rely on.

SASA! works to create change at the community or population level—not only among those individuals directly involved in program activities.

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